When redesigning the IceGators, I wanted to provide them with a modernized icon that paid tribute to their history and still had the aggressive and fun personality of their old brand.
The new IceGators redesign works off of two new colors, Gator Green and Royalty Gold. The brand also utilizes pure black & white when needed, but green & gold are the main two colors that brand icons should be utilizing.
From left to right; Icon with black background, Gold Icon, Green Icon, & White Icon. The white icon can only be used on black or green.
The main serif font for the IceGators is "Industry Black" with the supporting script being "Fenway Park". The word Louisiana must always appear in gold, and the IceGators word accompanies it, it must be in white. If both words are in "Industry Black", then it can be either white or gold depending on the background.
When redesigning the IceGators uniforms, my approach focused on enhancing the team's visual identity with a nod to Louisiana’s rich culture. I introduced a new gold shade inspired by the elegance and vibrancy of New Orleans, making it more striking and sophisticated. The green, a key element of the original design, was retained but deepened to a richer tone, adding depth and distinction. This combination brought a bold yet cohesive look to the uniforms, modernizing the aesthetic while maintaining the team's traditional spirit.
I created a hard-hitting promo for the return of the Louisiana IceGators, building up to a big reveal. The goal was to capture the intensity and power of their comeback, delivering a bold, attention-grabbing moment.
I redesigned the IceGators' website to match the style and structure of official NHL team sites, ensuring a professional and cohesive look. While following the standard layout, I customized the site with the team's own color scheme, using the new gold and green to maintain a unique identity while offering a familiar, easy-to-navigate experience for fans.
For the IceGators' comeback campaign, I launched a series of eye-catching physical billboards featuring the bold message "We're Back" in icy, frosted lettering. The design reflects the team's fierce energy and excitement, grabbing attention and building anticipation for their return.
