Spartan, a power tool company, is brought to life through a comprehensive branding system that I designed. From the bold logo to the sleek packaging and motion graphics, every aspect of the brand was developed to reflect Spartan’s core values of power, precision, and durability. The visual identity reinforces the brand’s rugged and reliable nature, while the packaging design emphasizes functionality and impact. Each design element works together to create a cohesive and strong brand presence for Spartan in the market.